Honda & Acura Lead Brands in Resale Value
APRIL 19, 2012 - Honda and Acura have both captured the 2012 Best Retained Value awards from Edmunds.com. Named the top luxury and non-luxury brands, Honda and Acura were given these awards for maintaining the highest projected residual value after five years of ownership as a percentage of value when new. This is the second consecutive year that Honda has won this award. In addition to the top award, the Acura MDX also captured the model award for best SUV Over $45,000.
Commenting on the award for Honda, John Mendel, executive vice president of sales, said: "Honda's focus on retail sales has always benefited our most important client: Honda customers. This valuable award from Edmunds.com is recognition of Honda's unending mission of providing true value to customers -- one that extends well beyond the showroom."
"Honda has long had a reputation for dependable used vehicles, and that is reflected in today's booming used car market," said Joe Spina, director of remarketing at Edmunds.com. "Honda's family of vehicles continues to expand the company's status as one of the best values available to car buyers today."
Regarding the honor for Acura, Jeff Conrad, vice president of Acura sales and service, said: "It is an honor for Acura to win this award from Edmunds.com. Acura is committed to the philosophy of smart luxury, offering customers vehicles with robust feature content and premium appeal providing lasting value on a luxury scale."
"With Acura beating out all other luxury brands, Acura's family of vehicles continues to expand the brand's status as one of the best values available to luxury car buyers today," said Spina.